5 GAME-CHANGiNG TiPS
FOR CREATiNG AN UNSTOPPABLE SMALL BUSiNESS MARKETiNG STRATEGY
By Rani Sullivan
Running a small business means having limited resources to do everything that needs to be done. I run a small business and feel this struggle every day.
Small and large companies both struggle to market their products effectively while staying within budget. However, small businesses face additional challenges when it comes to finding the funds to support their marketing campaigns.
Running a small business means having limited resources to do everything that needs to be done. I run a small business and feel this struggle every day.
I have plenty of ideas for growing my business, but I don’t always have the cash to put those ideas into action. I also work with small businesses that need help with digital marketing, and many of them are in the same situation.
When I pitch our services to these business owners, I see their enthusiasm fade as we discuss the costs involved. They are excited about the potential of what we offer, but their hopes are dashed when they realize the cost.
It’s not that they doubt our services, but they simply can’t afford it.
In these situations, I try to help these small business owners by suggesting ways they can do their own digital marketing without spending too much time or money.
Here are my top 5 game-changing tips for creating an unstoppable small business marketing strategy:
01
LEARN THE SEO BASiCS
You need to ensure your website is easily found when potential customers search for it. You can start by installing the Yoast SEO plugin on your WordPress website and configuring it. Additionally, check out The Beginner’s Guide to SEO from Moz for more guidance.
02
START A BLOG
Utilize your blog section to engage your audience. Address questions related to your products and services from platforms like Quora and turn them into blog posts. This not only attracts visitors to your website but also boosts your SEO efforts.
03
START FACEBOOK ADS
Even for B2B companies, Facebook ads can be highly effective. You can target specific audiences based on demographics, interests, and geographies to reach potential customers.
04
GROW YOUR EMAiL LiST
Create an email list by encouraging visitors to sign up for more information at the end of your blog posts. Make the sign-up process simple and consider using tools like SumoMe for better engagement. Additionally, offer incentives such as access to exclusive content to encourage sign-ups.
If possible, consider sending out emails at least once a week. Email marketing can be a powerful tool for engaging with your audience and driving business growth.
05
CONSiDER MAKiNG ViDEOS
Many of your competitors avoid using video because they think it’s too difficult. However, that’s exactly why you should do it. In truth, it’s not difficult at all.
Download your favorite video app, choose a question from Quora, use it to create a title for your broadcast or “scope,” point your phone at your face, and answer that question, as well as any others you receive from viewers in real time.
Upload your best videos to YouTube. Embed these YouTube videos in related blog posts and share them on your other social media channels.
If you’re hesitant to start, watch a few scopes from other people to boost your confidence. Since this is a new platform, everyone is learning along with you. Get started with this quickly growing platform right now, and in a year, you’ll be dominating your niche.
If you implement these 5 tips for your small business, you’ll see amazing results. You may experience a learning curve with each one, but you’ll quickly realize how easy it is. If you can’t focus on all of them, just pick one and dive in. You can get started on marketing for your business within the next 15 minutes. Of course, we are here to help.
Give it a try, what have you got to lose? And let me know how it goes.
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